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e-Business Infrastructure and Enterprise Application Integration

A stronger e-Business infrastructure was required for Mazda to reduce operating costs, gain competitive advantages, increase revenue and provide a consistent brand. This included building the web site, Enterprise Application Integration of pre-existing corporate databases and computer systems with online connectivity, and connecting 800+ Mazda dealerships with an email management system integrated to the web site. For the web site, a car configurator, store locator, personalization, finance calculator, pricing, quote requestor, and other items were developed. The email management system for each dealership also is integrated to the web site for online quote requests.


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